CURIOUS FELIS

Recognising those who have successfully used deep insights to captivate and engage their target audience, driving excitement through understanding and connecting with their needs.

Recognising those who have successfully built and established a brand from scratch, creating a strong identity, presence, and lasting emotional connection with their target audience.

Recognising those who are deeply committed to their purpose, focusing on long-term impact and aligning their strategies with meaningful goals beyond just profit. NGOs are not eligible to compete in this category.

Recognising those who have challenged conventional approaches and pushed boundaries in creativity and strategy, disrupting the norm with bold and innovative actions.

Recognising those who have successfully refreshed or rejuvenated a brand's image, giving it new relevance and appeal in the market. Entrants must submit supporting materials showcasing both the most recent campaign prior to the brand refresh and the new revitalized campaign, in order to demonstrate how they’ve aligned with the category's focus on image revitalization.

Recognising those who have created creative strategies that stand the test of time, breaking through immediate trends to remain relevant and influential over the long term. To be eligible for this category, the original start date of the campaign or campaign series must be before 1 July 2022.

Recognising those who have approached their campaigns with a global mindset, considering international audiences and making an impact on a worldwide scale.

Recognising those who have stood out in the B2B sector, bringing innovation and differentiation to the traditionally less glamorous side of marketing.

Recognising those who have created and nurtured strong communities around their brand or campaign, fostering a sense of belonging and engagement among their audience.

Recognising those who have accomplished remarkable results with limited resources, proving that creativity and strategy can outweigh budget limitations. The total media budget for the campaign must not exceed €250,000.

Recognising those who are ahead of the curve, staying in tune with the latest developments and setting trends that others follow.

Recognising those who have actively involved their audience in the campaign or brand experience, creating interactive and participatory moments that foster engagement and connection.

Recognising those who have successfully used innovation to drive business growth, combining creativity and technology to achieve sustainable success.

Recognising those who have challenged the status quo by asking new, thought-provoking questions that lead to fresh insights and innovative solutions in consumer research.

Recognising those who have bridged the gap between marketing and technology, leveraging new tools and platforms to drive effective marketing strategies.