CURIOUS FELIS

This category honors campaigns that have successfully used deep insights to captivate and engage their target audience, driving excitement through understanding and connecting with their needs.

This category recognizes those who have successfully developed and strengthened a brand, creating a strong identity, presence, and lasting emotional connection with their target audience. From the scratch...

Recognizing those who are deeply committed to their purpose, focusing on long-term impact and aligning their strategies with meaningful goals beyond just profit.

Recognizing those who challenge conventional approaches and push boundaries in creativity and strategy, disrupting the norm with bold and innovative actions.

Celebrating brands or campaigns that have successfully refreshed or rejuvenated their image, giving them new relevance and appeal in the market.

Awarding those who create creative strategies that stand the test of time, breaking through immediate trends to remain relevant and influential over the long term.

Recognizing those who approach their campaigns with a global mindset, considering international audiences and making an impact on a worldwide scale.

Honoring businesses or campaigns that stand out in the B2B sector, bringing innovation and differentiation to the traditionally less glamorous side of marketing.

Awarding those who create and nurture strong communities around their brand or campaign, fostering a sense of belonging and engagement among their audience.

Celebrating campaigns that have accomplished remarkable results with limited resources, proving that creativity and strategy can outweigh budget limitations.

Recognizing those who are ahead of the curve, staying in tune with the latest developments and setting trends that others follow.

This category celebrates those who actively involve their audience in the campaign or brand experience, creating interactive and participatory moments that foster engagement and connection.

Celebrating those who have successfully used innovation to drive business growth, combining creativity and technology to achieve sustainable success.

Recognizing those who challenge the status quo by asking new, thought-provoking questions that lead to fresh insights and innovative solutions in consumer research.

Celebrating those who bridge the gap between marketing and technology, leveraging new tools and platforms to drive effective marketing strategies.