Now in its fourth year, Curious Felis aims to enhance the visibility of the strategy discipline within the creative industry. The competition accepts entries under two categories: Transformative Marketing Strategy for advertisers and Creative Strategy for agencies. Submissions will be accepted for just three more days.
Here are this year's updates:
- The "Where Are We?" and "Why Are We Here?" sections of the case form have been merged. Additionally, the "How Could We Get There?" section has been divided into two parts: "How Could We Get There? (Strategy)" and "How Could We Get There? (Execution)."
- The previous requirement to upload a case video alongside the case form has been removed. Participants now need to submit a case form and up to five creative materials (TVC, KV, OOH, etc.).
- The "Strategic Marketing Team of the Year" special award has been renamed as "Brand of the Year for Outstanding Strategy."
- The "Strategic Planning Team of the Year" special award has been renamed as "Agency of the Year for Outstanding Strategy."
- E-certificates will be sent to organizations listed as contributors for winning cases.
For detailed information about the jury, competition schedule, categories, and rules, please visit our website. Complete your submissions by registering on the panel and clicking here.