The Felis Awards, organized to highlight creativity's impact on marketing and celebrate the achievements of all creative teams, were held at the Haliç Congress Center as part of Brand Week Istanbul on November 6-7-8, with ceremonies spanning three evenings.
The Curious Felis Awards, dedicated to honoring the creative strategies and strategists behind impactful campaigns, were presented on November 6 for the Transformative Marketing Strategy category and November 8 for the Creative Strategy category.
Hosted by Ebru Akel and Murat Başoğlu, the Transformative Marketing Strategy Grand Prix was awarded to Arçelik Beko for the Kadının İşi Gücü project. The Creative Strategy Grand Prix went to Happy People Project for their work on the Turkish Education Foundation campaign Gücüm Bu Kadarına Yetiyor.
Happy People Project was named "Agency of the Year for Outstanding Strategy," while Vodafone Turkey earned the "Brand of the Year for Outstanding Strategy" title.
You can view the complete list of winners here.